Project Introduction

‍

This jersey was built to capture the energy of movement and community. Inspired by WEAR MOTION, the visual identity is driven by speed, flow, and focus. Designed for the 29 Inch Academy’s new cycling season, the design integrates the academy’s brand colours with clean, fast-paced forms to reflect both the rhythm of the ride and the unity of the team.

‍

Objectives

‍

To reflect movement, focus, and team spirit through a design that feels fast and connected. The jersey was designed to represent the energy of the riders bold, focused, and in motion. Every detail was made to feel fast, look sharp, and bring the team together.

‍

Additional Info

‍

This project includes a full cycling jersey design made for 29 Inch Academy’s new season. The visual elements were created with custom patterns, brand colours, and placements ready for production. The design was shaped around performance, identity, and the culture of the team.